It is a not a myth that fashion is glamorous,but It is also a lot of hard work for the creators of fashion.

1. Do not Underestimate the  customers Behavior.

2.Always start the season with a popular style of the season -20 years back .It will be a sure winner-except make the garment look blended with the latest trends.

3.Make sure that the quality of the finished product is perfect from the customer point of view.

4.Do not compromise on quality when under pressure for lack of time.


5.Be very Sistamatic with  your  production team as the whole exersice of creating the style will get ruined if the bulk or final product is not upto the mark.

6.Be involved with the Merchandiser in every step that is taken -ex-purhase of accessories (will get compromised if there is a  delay in Procurement) which will result in messy changes in the styling of the garment.

7.The sizes of the garment is also very importent as the customer identifies the garment with  previous wellfit piece he would have purchased. In the event of a size jump the whole credibality of the brand will decline.

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