The Fashion clothing is generally based on a Theam for the season.It could be any concept depending on th Price range,class target,Accession wear,Gender or age Classification.
The theam is the brain storming of designers and Market Research Group -a combination which will get a desired result to project the styles for the season.
Every Season has a specific structure for fabric to be used depending on the Geographic conductions of the place you want to market your clothing-for ex-light weight fabric like silk,lt weight cotton,jercy,pure linen,voil,cambric etc will have more market in tropical countries for summer season.
Value addition and practical styling of the clothing should be the main U S P of any Brand.
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